I’m often made fun of when I refer to communications as “touches.” “We’ll touch them once with a letter mailer, and follow it with a an email touch, and then….” If it’s the first time I’ve used this language in front of a client, I can often see a querulous look from my audience. Why…
Sometime this year we will complete our 600th marketing campaign for college admissions teams. An interesting observation that I’ve made over time goes back to a speech that I once heard from David Beamer, father of 9/11 hero Todd “Let’s Roll” Beamer, whom I had the good fortune of meeting in 2004. Mr. Beamer talked…
My nine year old and I had a deep discussion last week on why the metric system is a much simpler and easier to use measurement system than the commonly used English system. He understood quickly as I explained the absurdity of many of our common measurements. The conversation made me think of some of…
One of the biggest audiences schools tend to ignore is…do you want to guess? It’s the audience that students generally listen to the most (especially Millenials). Yup. Parents. But even though most colleges and universities are well-versed in the traits and characteristics of Millenials—from their group ethic to their buying habits—institutions rarely engage the parents…
