Student Find Campaigns

Design Thinking. It’s What We Do.

How many times during last year’s recruiting cycle were you asked: “Are you reaching goal?” “What are your numbers?” “Are you going to meet your enrollment projections?” When you’re Vice President for Enrollment or the Director or Admissions, or really any member of the Admissions team, you probably get these questions every day. And these…

Ginger Hansen
on July 14, 2017

Need a few new ideas?

Answering the questions “What are your numbers?,” “What are you doing differently this year?,” “What new strategies are you trying to generate interest?” year after year can leave you feeling a little drained. I know. I’ve been there. As a former Vice President of Enrollment Management and H·A ThirtyOne client, I always looked forward to receiving…

Ginger Hansen
on July 6, 2016

Ideastorm Season Has Arrived

In less than two weeks, we will gather with a small group of our talented colleagues, talk challenges and seek opportunities, explore best practices and find camaraderie and (hopefully) humor. As a former client and 3 time Ideastorm attendee, I can vouch for the authenticity of the exchanges held on this day and energizing nature…

Ginger Hansen
on April 26, 2016

How to Work with External Partners (and other things no one teaches you about working in admissions)

SACAC, like many of the other regional ACACs, brings together enrollment and admissions leaders who are responsible for making the big decisions for their institution. It is also an excellent opportunity for newer professionals eager to join together; eager to take exciting steps in their careers. SACAC offers an important professional development opportunity for counselors…

Karyn Adams
on April 4, 2016

One Quick Moment

If you’re a baker or have ever made buttercream icing, you know the moment the mixture of egg whites and sugar transforms from viscous egg and grainy sugar into a fluffy whip of heavenly meringue. You can recognize it even without seeing it, as the steady whirr of the mixer changes, in one quick moment,…

Karyn Adams
on July 27, 2015

Before you head out the door…

Before you head out the door… The weekend is almost here. And yes, I’m about to head out the door. Hopefully, you are, too. But this weekend I’m headed out the door to the annual SACAC conference, to be held in Birmingham, AL. You can find H·A ThirtyOne presenting during the pre-conference sessions and during…

Karyn Adams
on April 17, 2015

The Fine Art of Budget Planning

I remember sitting in front of the blank Excel spreadsheet, provided by our CFO, with emotions ranging from a soaring sense of anything is possible to something that could be more closely described as that poignant scene from Oliver Twist, “please sir, can I have some more?” Budgeting in higher ed can feel like an…

Karyn Adams
on February 19, 2015

MYTH #2. “If I only had a good CRM.”

This post is going to continue deconstructing Student Search myths. Last week started with the myth of buying more names, and now, we’re turning our myth-busting efforts to the promise of CRM in Enrollment Management. The appeal of these three letters can be so captivating. Most of you know of someone who has been disappointed…

on September 14, 2014

Student Search Myths

Student Search season is about to begin (again). Admissions and enrollment offices have closed the binders on their summer retreats and annual planning sessions and codified the year’s goals for the division. I’m going to guess that no one’s goals include “reducing the quantity of names purchased.” I’m also betting no one’s sheet of divisional…

on September 3, 2014

Student Search Campaigns are Being Renamed

I’d like your help in championing a grassroots effort to start a word of mouth campaign to change the name of what we currently call Student Search in enrollment management. Progressive, forward thinking leaders are leaving behind the inefficiencies of traditional Student Searching and calling their student recruitment campaigns Student Find campaigns. Recently, I’ve rallied…

on April 4, 2014
H·A ThirtyOne
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