higher education

One Size Never Fit All: Institutions Have Proven They Can Offer More Learning Options than Ever Before…But Will They?

The COVID-19 pandemic has helped push the desires of college students for varied types of learning from emerging status into reality. Schools, especially the brick-and-mortar variety, should focus on these new realities as they seek to increase enrollment and access. More Distance and Hybrid Learning A recent U.S. News & World Report article highlights the…

Angie Vicars
on February 15, 2022

The Problem with Hiring Practices in Higher Ed

With constant headlines touting a “chronic labor shortage” and millions of “missing workers,” one might expect employers in these early 2020s to adapt the way they hire to fill the many vacancies left in the wake of the COVID-19 pandemic. And yet, one of the most notable things about current hiring practices across professional industries…

Gina Ingraham
on January 12, 2022

Who’s Really Leaving Higher Ed?

When Miami University Vice President and Chief Communications and Marketing Officer Jaime Hunt tweeted, “a troubling # of colleagues across the US are leaving higher ed,” the responses were quick and abundant. Current and former higher ed colleagues weighed in on causes Hunt mentioned including job stress, flexible work, and bare bones staffing. At HA…

Angie Vicars
on November 9, 2021

Pivoting Toward What’s Possible

Pivot. Hear the word and some people can only think of the Friends couch scene with Ross obnoxiously yelling, “PIVOT! PI-VAWT!” As Ross shouts, Rachel and Chandler struggle to hold on to a heavy couch while moving the piece of furniture up a twisting staircase. If you haven’t seen it, it is a guaranteed laugh…

Karyn Adams
on September 3, 2019

The Reading Season: A shout out for enrollment pros who might be hiding in nooks across America

Most laypersons and even many faculty and staff members don’t realize we are smack dab in the middle of what is known as Reading Season. Those early acceptance packets sent out by your admissions team before holiday break are one thing. They are usually the “easy” decisions of very high performing students who exceed every…

Karen Black
on January 29, 2019

We didn’t win the project.

Sometimes reading social media posts makes the world seem like a place where deals are always made, promotions are always secured, and the thing that was tried always worked. This is not one of those posts. At the start of December, H·A ThirtyOne, received an 11th hour call for a project proposal. The potential client…

Karyn Adams
on December 19, 2018

WhoSharesWins: Always Work Towards Better

This week’s #whoshareswins post comes straight from the aisles of The Strand, one of my favorite places on earth. Its surrounding city ain’t that bad, either. I plucked Verlyn Klinkenborg’s Several Short Sentences About Writing off their shelves during one of my recent multi-hour browse sessions. It’s a brief book unlike any other text on…

Karyn Adams
on August 3, 2018

One Quick Moment

If you’re a baker or have ever made buttercream icing, you know the moment the mixture of egg whites and sugar transforms from viscous egg and grainy sugar into a fluffy whip of heavenly meringue. You can recognize it even without seeing it, as the steady whirr of the mixer changes, in one quick moment,…

Karyn Adams
on July 27, 2015

Why Response Rates Don’t Matter

Response rates produced by Student Search campaigns are, in many ways, meaningless. What? Keep reading before you decide that I’ve totally lost it. Here’s where I’m coming from: It is better to receive a response rate your admissions staff can handle than to get a response rate that overwhelms your team’s time and resources. You…

on July 1, 2013

A Lesson in Using What You’ve Got

This summer (like the last several summers), H·A ThirtyOne presented at ACT’s Enrollment Planners Conference in Chicago. Our session, title “The Best 31 Enrollment Marketing Ideas of the Year,” was extremely well attended and saw us sharing great ideas with an overflowing audience, and collecting new ideas, too. In fact, it was the idea sharing…

Karyn Adams
on February 27, 2013
H·A ThirtyOne
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